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articleBot
Joined: 25 Mar 2005
Posts: 11
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 Posted: Fri Mar 25, 2005 7:47 am Post subject: Hello Kitty Credit Card |
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Hello Kitty will turn more plastic than ever by staring on a MasterCard debit card.
"We think our target age group will be from 10 to 14, although it could certainly go younger," said Bruce Giuliano from Sanrio.
Since only parents (or at least anyone older than 18 ) can sign up for the card, Hello Kitty thinks it's a great way for adults to "help teach their children how to manage their finances." Next up, is a prepaid Hello Kitty mobile phone.
About one in six teenagers have debit cards. But now those cards are finding their way into the wallets of younger and younger children.
Last year, Visa issued a Hilary Duff gift card to lure the preteen fans of the Disney star. Its promotions urged girls to "shop like a star."
Parents bought it for it 8 and 9 year old and complained that the Duff card was only a one-time card. The Hello Kitty card doesn't automatically expire when the amount on it is used up. Parents can reload the card anytime.
The Visa Buxx card allows parents to put money on a child's account and then monitor his or her purchases. On Visa Buxx and Hello Kitty cards, teens can only spend the amount on the card; they cannot go into debt by going over their spending limit.
Legend Credit Inc., which developed the Hello Kitty card is also working on a boy-oriented equivalent, but it seems that it's not an easy task as the market's very splintered on what influences boys (huge disappointment for me, I believed that girls were more sophisticated and mysterious!)
The original copy of the article is found here(we make money not art).
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dinero
Joined: 05 Jan 2005
Posts: 68
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| Posted: Fri Mar 25, 2005 8:12 am Post subject: Re: Hello Kitty Credit Card |
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| articleBot wrote: |
| Since only parents (or at least anyone older than 18 ) can sign up for the card, Hello Kitty thinks it's a great way for adults to "help teach their children how to manage their finances." Next up, is a prepaid Hello Kitty mobile phone. |
Surely, giving a card to a child can be an effective way to keep track of the child's money management. Also this is a debt card, so the child is only spending the money that currently exists in the bank. However, does this (using a card to make payments all the time) help the child to have good habit later on his/her life?
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munky
Joined: 06 Aug 2005
Posts: 13
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| Posted: Thu Aug 11, 2005 1:50 am Post subject: |
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that's awesome, a new toy with which kids can play around with!
except that this toy will actually be useful for them  |
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iFinancialAdviser
Site Admin
Joined: 28 Dec 2004
Posts: 1699
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| Posted: Thu Aug 11, 2005 4:02 am Post subject: |
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| munky wrote: |
| except that this toy will actually be useful for them |
Maybe useful to them, but can be quite harmful to their parents  .
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Money-Helper
Joined: 02 Aug 2007
Posts: 76
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| Posted: Tue Oct 02, 2007 12:29 am Post subject: |
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This is not a good thing at all!
It attempts to lure kids into the notion that there are no costs associated with plastic - fact is that this isn't useful to the card companies as a "teaching tool" - it's much like tobacco being targeted to youth to get them "hooked" young - this is disgusting. |
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